Did you know that South Africa is the third most visited country in Africa, according to the United Nations World Tourism Organization?

While many visitors come to see friends and family, and others are business travellers, millions are eager to explore the unforgettable sights and experiences unique to this country (8.92 million, in fact). These visitors all leave with a smile on their faces: in 2024, South Africa was voted the fourth best country in the world to visit.

Unsurprisingly, South Africa is an easy destination to sell. It’s also a lucrative one, because it is a long-haul destination, and the majority of visitors spend between eight and 14 nights in the country. This also gives them time to explore the country, combining different experiences for the ultimate South African escape.

What’s more, most of these travellers prefer to purchase through travel agents, especially those who have a reputation for specialising in South Africa. Completing your SA Specialist: Essentials course will put you in a very strong position to curate an unforgettable trip for them.