What isSA Specialist?

SA Specialist is an interactive online learning programme that will improve your knowledge of South Africa.

It will equip you with the skills to better sell South Africa as a tourist destination.

There are two courses:
SA Specialist: Essentials | SA Specialist: Experiences

About SA Specialist

Free module-based online learning experience

Packed with info about South Africa and its attractions

Easy to use, with a user-friendly guide to help you along the way

Study in your own time, when it suits you


First SA Specialist courseSA Specialist: Essentials

You have 90 days to complete the SA Specialist: Essentials course – study in your own time, when it suits you … as long as it’s completed within the three months.

Start now

Second SA Specialist courseSA Specialist: Experiences

Once you’ve become an SA Specialist by completing the Essentials course, you qualify for the video-rich SA Specialist: Experiences course, which exposes you to a series of fantastic South African experiences. Choose one experience, or choose them all – it’s up to you. There’s no time limit on this one.

Start now

Why should you do it?

  • Improve the level of service you give clients
  • Improve your marketability and branding
  • Improve your earning potential
  • Increase business opportunities
  • Turn knowledge into wealth
  • It’s free

Certificate and branding

On completion of the course/s you will:

  • Receive branded certificates confirming that you have completed the SA Specialist: Essentials course and the SA Specialist: Experiences course
  • Be able to use the name ‘SA Specialist’ or ‘South African Travel expert’, and market yourself as a specialist on South Africa


Check out the figures below for the number of people registered for SA Specialist, and how many have graduated.



Getting started

To get started, simply register and dive right in. 

SA Specialist is open to everyone, students included. 

For more information, contact: saspecialist@southafrica.net

Recently certified SA Specialists