It’s quite easy to sell South Africa as a holiday destination, and it makes good business sense to do so.

Most people come on holiday, and many have visited at least once before. You’ll find that visitors love to return again and again to South Africa. On average, they spend eight nights in the country – after all, it’s a long way to come and they want to make the most of their trip.

A large percentage of visitors purchase their travel through travel agents and tend to deal with agencies and agents that have a reputation for specialising in South Africa. Completing your SA Specialist: Essentials course will put you firmly in this category.